Many agencies carry the names of their founders in their brand. In this case the linking element was brought to life. Since then the “&” is leading a self-confident and independent existence. It competes for customers, applies for jobs, invites to parties and most importantly repeatedly reminds us that in communication nothing stands alone. For the newly founded subsidiary of the long-standing agency brand Brandguards we recently developed an own language of symbols. It refers to the appearance of “Wächter & Wächter” and expands it towards creative consultancy.