W3 prosperity indicators, German Bundestag, Logo, 2013

The GDP (gross domestic product) has long served its purpose as prosperity indicator in Germany. Apart from economic parameters there are more and more social and ecologic aspects that constitute the wealth of a society. As a conseqence a commission of inquiry of the German Bundestag for one year worked on the development of new indicators and commissioned us in cooperation with Ergo communication to visualize them. We have developed a symbolic representation that is not tabular but works dynamically and holistically. The results were published under the title “W 3 prosperity indicators” in 2014.

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