Marshall McLuhan Centennial, Logo & Campaign, 2011

2011 was the 100th anniversary of the birth of Marshall McLuhan. There are various special events and projects taking place in Canada, Germany, Europe and world wide in commemoration of this event. In Cooperation with the Embassy of Canada and the Marshall McLuhan Salon, the cultural network project McLuhan in Europe 2011 explores, critiques and celebrates McLuhan’s impact on European art, media and culture through a series of manifestations to occur in various locations, contexts and time frames throughout the Centenary year. Our logo and design is based on his “Tetrad of media effects“.