ASHLEY MARC HOVELLE has a clean aesthetic with the focus on Men’s Jerseywear and eye popping patterns in contrasting prints and embroidery. All designs are hand illustrated to reflect detailed design signature. The special application techniques honour the art of embroidery with raised detail constructions, featuring the Golden sections and special badges. Signature embroidery for the season is – the Golden repeat. Heat seal laser cut techniques showcase clean geometrical prints, and fonts are sliced to display key statements such as the collection title ‘human’, emotion and theory of everything. The Autumn Winter 2017 collection featuring Lea Brousse & here work for the exhibition “Divine Golden Ingenious – The Golden Ratio”. The new ‘emotion face badge’ is created from the font system.
Enjoy the complete collection here.