As first city in the world Berlin was awarded the official title “Unesco City of Design”. The design initiative “Create Berlin” took this as an opportunity to initiate a poster design contest to re-formulate the visual identity of Berlin. For this purpose we have developed together with Rosendahl Berlin the name CODE, the design as well as the first campaign that presented the faces of prominent Berlin designers. The exhibition presenting the winners took place at Bauhaus-Archiv, Museum für Gestaltung. Within the next two years the new “Unesco Cities of Design” – Buenos Aires, Kobe, Montreal, Nagoya, Shanghai und Shenzen – organized the same contest. The entries of the finalists were presented at Soho House Berlin. The poster we created shows all 80 winning designs.